Native Instruments brings Traktor to ADE with a program rooted in underground electronic music culture

Berlin, October 15, 2025 — Native Instruments returns to Amsterdam Dance Event this year with its deepest dive yet into the culture it was built on. Centered around the launch of the latest from Traktor, NI will host a takeover on Thursday, October 23 at Mossel & Gin, bringing together global icons and underground talent for a series of conversations, demos, and panels that map the future of DJing and electronic music.

Alongside a residence in the ADE Lab, where Traktor MX2 and the latest (and some unreleased) instruments will be on show all week, Native Instruments’ program will explore how DJ culture is shifting, from bedroom setups and community radio streams to the fashion at festival mainstages and beyond.

“Traktor has always lived in the spaces where boundaries are pushed,” said Bomo Piri, VP of Brand at Native Instruments. “It’s the tool that connects legends like Richie Hawtin with the most exciting new DJs coming up right now. ADE is about showing how those worlds feed each other, and how Traktor is built for that future.”

A full day of sessions, panels, and conversations with creators, industry voices, and DJ innovators, reflecting the many directions electronic music culture is moving today.

11:00 | Mixing & Mastering Dance Music
iZotope’s Cory Goldsmith puts Ozone 12 through its paces, dialing club-ready loudness and precision for the dancefloor.

12:00 | Creating the Future with NI: Sound Design Beyond Samples
Join producer Nikki Nair and NI’s Eric OAKE on the legacy of Absynth, Massive X, and the sounds that shape tomorrow.

13:00 | DJing in 2026: Where Will You Fit In?
Crossfader’s Jamie Hartley & Lawrence James lead a conversation on how DJs are carving new paths from bedrooms to festivals.

14:00 | Feedback Loops: Community Influence in Music & Design
Thore Damwerth (Numero NL), Marco Blazevic (Patchwork Family) on how culture shapes hardware, spaces, and style.

15:00 | DJing Beyond the Dancefloor
Lamsi, Echobox, Keep Hush, moderated by Sita Shah: from community radio to kitchen raves, the new spaces DJs call home.

16:00 | Richie Hawtin in Conversation with Native Instruments
Richie Hawtin breaks down his lifelong journey with Traktor, technique, and performance, with the Traktor team.

Beyond its takeover day, Native Instruments will play a central role across the wider ADE program, from hands-on sessions in the Gear Lab to a landmark Pro panel alongside AlphaTheta and DJ Mag.

October 22–25 | ADE Gear Lab (Pacific Amsterdam)
Native Instruments will showcase Traktor MX2 and the latest instruments and effects throughout the week, with NI experts on hand for demos and questions.

Wednesday, October 22 | Introduction to MX2
15:30 – 16:15, ADE Gear Lab (Pacific Amsterdam)
A first look at the new Traktor MX2 and the latest Traktor software, followed by an open Q&A with the audience.

Friday, October 24 | Future Frequencies: The New Era of DJing
12:00 – 12:30, Felix Meritis (Teekenzaal 2)
Native Instruments joins AlphaTheta and DJ Mag in a landmark panel exploring how technology, collaboration, and culture are reshaping DJing.

press@native-instruments.com

For more than 25 years, Native Instruments has been at the center of musical innovation. The company has created communities, pushed technological boundaries, and opened new creative horizons for enthusiasts and professionals alike. Today, driven by their mission to make music creation more inclusive and accessible, the company's hardware, software across Native Instruments, iZotope and Plugin Alliance brands, provide fully-integrated solutions for musicians, producers, and DJs of all genres and levels of experience.