A look back at exciting artist, creator, PR and partnerships moments from across February.
The Superbowl Maschine Moment
Adding to the ever-growing list of legendary places Maschine has appeared, New Orleans’ own Jon Batiste has given us a jazzy rendition of The Star-Spangled Banner at Super Bowl LIX, while triggering his vocals from Maschine+.
📰 Read all about it on MusicRadar
📰 Read all about it on MusicRadar
From the Superdome to Detroit
Even among dance music's most celebrated pioneers, Kevin Saunderson has had a disproportionately outsized influence, not just in the underground but also in the charts. In partnership with Resident Advisor’s Art of Production series, we spotlight Saunderson discussing his core studio principles, how to keep the Detroit sound fresh and how he works with the Maschine+ groovebox. Later this year we’ll take over another episode of the iconic series Art of Djing later this year for Traktor Elements’ launch.
📰 Read all about it on Resident Advisor
Claire Avant
In November last year, we released Claire, meticulously sampled by Galaxy Instruments and based on one of the largest pianos in production, the Fazoli concert grand. The new expansion, Claire Avant, was recorded with the lid off to capture all the whispers, echoes, and raw textures that traditional piano plugins hide.
📰 Check out the new 5⭐️ Claire review on Sound on Sound
📺 Watch coverage from Greg Allison, Praise Tracks (Simeon Amburgey), The Sampleist, muzykujkropkacom, SumnSumnSumn HTK, and Dixon Beats
📺 Watch coverage from Greg Allison, Praise Tracks (Simeon Amburgey), The Sampleist, muzykujkropkacom, SumnSumnSumn HTK, and Dixon Beats
Even more expansion on the NKS ecosystem
As you might be aware, we broke the internet and Anaheim with our announcement of the expansion of NKS ecosystem — connecting Akai Professional, Novation, Nektar, Korg and M-Audio and igniting new creative possibilities for musicians and producers worldwide! Now, its available and we've gotten even more coverage from our media partners.
📰 Read all about it on Music Tech
📰 Read all about it on Music Tech
Kontakt 8 in 9 minutes with ‘This Is Onesto’
This Is Onesto, one of our long-time collaborators, released a great video on Kontakt 8. He explains all the ins and outs of Kontakt 8 in a beginner-friendly way.
From explaining the differences between the free Kontakt 8 Player, and the full version, to tips and tricks that help make performance better. But also highlighting the cool new Tools, his video covers it all in record time.
He put out a similar video on Kontakt 7, that is currently on 225k views in ~2 years, so hopefully this new video will also help users all around the globe for the coming years.
iZotope sweeps Sound on Sound
Taking over 5 pages in the February edition of Sound on Sound, iZotope has scooped up two overwhelmingly positive reviews.
"It’s a very useful effect, it sounds good, it’s straightforward to use, the asking price is modest, and it makes handling one of the biggest downsides of delay effects... incredible easy"
"I found it genuinely impressive."
"Neutron 5's mix assistant can help you quickly find suitable processing options for individual instrument tracks within your mix."
"[Neutron 5] is as clever, competent and accessible as it gets, while at the same time being deep, surgical and powerful — if you want it to be."
Cue Point
Our lookahead for PR and brand activities in the upcoming months at NI.
Empowering new audiences to learn mix & mastering
We'll be launching a 8-week course teaching women & GNC individuals with We Make Noise, across iZotope’s Music Production Suite 7, with Grammy-winning mastering engineer Jett Galindo and Berklee educator Chrissy Tignor which will be launched on International Women's Day.
Maschine vs MPC
We’ll be partnering with our friends at Akai Pro for a SXSW Austin panel to talk about the cultural effect of Maschine and MPC, with multi-platinum producer Zaytoven and passionate Maschine user Vicky Casis, to continue our promotion of MPC Expansions and partnership. This will be live-streamed on our social media on March 13th.
🔗 More information here
🔗 More information here
NKS integration through the eyes of artists and creators
Superbooth has long been a hub for music innovation and collaboration; we love being part of it. This year, we're shaking things up by sharing our partnership news and the latest developments through the eyes of users, musicians, and industry creatives. We’ll showcase how our platform empowers sound pack creators and highlight how NKS integration enables seamless music-making across brands and devices.
If you're looking for all the latest news from across the PR, brand partnership and AR teams —
🔗 Join our new channel on Slack for all the latest media hits: #inner-circle-press
📹 Want to see all the creator videos? Make sure to check out the #NativeSpotting channel on Slack!
🔗 Join our new channel on Slack for all the latest media hits: #inner-circle-press
📹 Want to see all the creator videos? Make sure to check out the #NativeSpotting channel on Slack!